We developed a worldwide concept introduced by Maje, where Alexa Chung reinterpreted looks from the Maje SS 13 collection.
Maje introduced a new concept where Alexa Chung, the face of SS13 Campaign, reinterprets looks from the SS 13 Collection.
To define this artistic collaboration initiated by Maje, Pressure invented “Majed By”, meaning: being dressed in a complete Maje look with pieces selected by a fashion icon or editor.
This worldwide operation has been directed by Pressure, from Digital & Content Strategy and Photoshoot Art Direction to Lookbook Design and Pop Up Store.
A launch video to announce this new concept. Produced by Pressure.
Pressure developed a Facebook app to select the ‘New Faces’ of this collaboration.
PHOTOSHOOT IN NEW YORK WITH ALEXA CHUNG
The three New Faces styled/majed by Alexa Chung in NY.
Art Direction & Photography by Pressure.
A fresh new object to reveal the looks created by Alexa Chung.
Art Direction & Design by Pressure.
POP UP STORE
An entire space designed by Pressure to showcase the looks during Paris Fashion Week.
We recreate the digital environment of the gallery PERROTIN
New identity for BaliceHertling Gallery
Opening of our space LAPAIX "10 rue de la Paix" with an exhibition of Will benedict "New Posters and Pantings for an Undergroud parking Garage".
The Broken Arm asked us to recreate in the digital environment the look, the feel and experience of their exquisite Shop & Kitchen
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