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Maje approached us for the launching of an exclusive capsule collection in collaboration with K-Way.

PRINT CAMPAIGN - FILM & CINEMAGRAPHS - PRESS BOX - DIGITAL PRESS KIT & ONLINE PLATFORM

For this exclusive capsule collection, Maje reinterpreted the playful and timeless
K-Way windbreaker and turned it into a fashion item.

Pressure produced and directed the campaign to visually showcase the four exclusive models and emphasize their modern and feminine cuts.

For this launch, Pressure also developed a digital platform dedicated to the collaboration.

CAMPAIGN

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LOOKBOOK

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DIGITAL PRESS KIT

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