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Pressure collaborated with Glenn Martens to direct & produce a short film highlighting the beauty of its first collection FW 12. Then, Pressure captured the aesthetic codes of the brand through editorial content (Lookbook SS13).

art direction - film - lookbook

Thought as a teaser, the movie transcribes the esthetic codes of the brand, a mix of poetry and subtlety.

LOOKBOOK SS13

Pressure film fw 12 lookbook ss 13 70

Pressure film fw 12 lookbook ss 13 71

Pressure film fw 12 lookbook ss 13 72

Pressure film fw 12 lookbook ss 13 73

Pressure film fw 12 lookbook ss 13 74

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