Pressure is a creative agency devoted to brand expression and entertainment within fashion, art, lifestyle and luxury.

Bringing together multi-talented teams, we deliver critical insights and a cross expertise from concept hunting to creative direction and production.

Dedicated to shape and communicating the unique visions of our clients alongside their business goals, we drive value through innovative content and compelling dialogue between brands and their target audiences.

Powerful relationships with style leaders and tastemakers amplify our influence.

Founded in 2012 by Theodoros gennitsakis, Pressure agency believes in quality before quantity.

Theodoros has developed a deep knowledge of branding and design since he began his career as an Artistic Director at Nurun, Digitas and TBWA. He later joined Draft Fcb as a Creative Director and moved increasingly from traditional art direction to integrated digital experiences & fashion branding. Then he co-founded La Surprise, a creative agency that was selected in 2010 by Microsoft over 20 worldwide agencies to participate in the launch of Internet Explorer 9 and explore the concept “The beauty of the Web”.

With over 10 years of experience, Theodoros has worked with high-profile clients such as Nike, Adidas, Chanel, Chloé, Maje, Cartier, Caroline Herrera and Hermès among others.

His visual style presents an innate sense of elegance and a unique perspective on modern life. He loves capturing the moment - he is also a photographer.